I grew up surrounded by business and creativity. My dad built his own company leading the chemical and clean technologies industry in Colombia, while my brother and cousins became designers, developers, writers, and artists.
That environment shaped how I see opportunity, problem-solving, and creativity in business.

Since I was a kid, skateboarding has been part of my life. Watching 90s and early 2000s skate brands through magazines and videos opened my eyes to design, storytelling, and how culture can give identity to a brand. It built a solid base for how I think creatively today.

After more than a decade working in digital marketing and paid media, I’ve learned to balance creativity with precision — turning ideas into strategies that actually move businesses forward.

Music has always been part of who I am. I’ve spent years exploring sound, rhythm, and how music connects people. Whether producing my own tracks or playing live sets, it’s my way of staying creative outside of work.
It keeps me grounded, curious, and constantly learning, the same mindset I bring to strategy and problem-solving. Creativity isn’t something I switch on and off; it’s the way I live and approach everything I build.