Paid Media, Explained Clearly.
GA4 | Google Ads | TAG MANAGER | SOCIAL MEDIA | DATA ANALYSIS | CAMPAIGNS STRUCTURE | ONGOING OPTIMISATIONS | & MORE . . .
Ok, let’s talk about the elephant in the room
I remember my last day at an agency in Melbourne. One of my juniors came up to me and said:
“Thanks, David. No one has taught me so much in so little time.”
That stuck with me. Because teaching and mentorship have always been a part of what I do. Whether it’s training teams inside agencies, coaching businesses on scaling their paid media, or helping individual marketers level up, I make sure they get real, practical knowledge—not textbook theory.
From 1:1 sessions to full-team training, I tailor my approach based on what you need. Whether you want to train your in-house team or sharpen your own skills, I’ve got you covered.


Paid media isn’t just about launching ads—it’s about understanding how platforms, data, and psychology work together. If you (or your team) can’t connect those dots, you’ll always be guessing instead of executing.
I break down complex strategies into simple, actionable insights that you can actually use. No fluff, no unnecessary jargon—just real knowledge that helps you make better decisions and drive better results.
Want to sharpen your skills or train your team?

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